[Marissa Mayer] Google is a search engine, and allows us to search the web, and it’s also a company that really focuses on innovative technologies and organizing the world’s information.
[I'm trying to sleep
I lost count of the sheep
my mind is racing faster every minute
what could I do more
yeah I'm really not sure]
[Marissa Mayer] When we say all the world’s information, we really do mean all, you’ve focus primarily today on web pages, but now our efforts are expanding into things like books, printed materials will be appearing in library, into videos, into a lot of different ???? that we think. Well we think we can help people organize information.
[Narrator] The Internet and World Wide Web have become part of our public and private lives. They now have over a billion users. Millions of pages of information from all over the world are available in our homes at a click of the mouse. How did it happen?
Vint Cerf is one of the Internet’s founders. In 2005, he started to work at Google.
[Interviewer] You’ve been named “the father of the Internet”?
[Vint Cerf] Yes, I’ve been named “the father of the Internet”, but it’s not accurate.
Bob Kahn and I did the design work in 1973, he really initiated the program at the Defense's Advanced Research Projects Agency, so it’s fair to say that two of us had primary involvement in the creation of the Internet’s design. But after our first paper was published in 1974, there were just thousands of people involved in making this actually happen.
[Interviewer] Could have a foresee at that time that the Internet will take such a fly?
[Vint Cerf]The technologies that we are very commonly familiar with today were visible to us in the course of this work, but could we have foreseen the side effect of a billion people, having access to this facility, pouring information into this, no, we couldn’t see that. People began to learn very quickly how to compose information that could be put into the World Wide Web. And now the question is how do I find it? Companies like Google and others that have found ways to index the entire Internet contribute to the utility of all that information going into this system.
[Narrator] In the mid 1990’s, many search engines were launched to help users find information on the Internet. About this time, two young men enrolled at the Stanford University, Larry Page and Sergey Brin. While the internet bubble burst around them and one company after another folded, they were developing the ultimate search engine. In 1999, with a starting capital of 100,000 dollars, they founded Google. When the company went public in 2004, they became overnight-billionaires. And Google, with over 6,700 employees, became the world’s fastest growing internet company.
[Marissa Mayer] Larry and Sergey, they didn’t actually want to serve the company, they wanted to sell the search engine technology to existing company, and they went out to everyone, and everyone said, “Well, our search is at least 80% as good as next person’s, isn’t that good enough? “And Larry and Sergey said:” You know, no, ???? last 20% really does matter. And the fact that our search is noticeably better than everyone else’s will make a big difference.”
[Narrator] Two students who wanted to make the best search engine, that’s how Google started. But how does such a search engine work?
[Interviewer] What is behind that screen?
[Larry Page] Right, a ???? determine what we show and when we show it.
So, for example, if you were to do a ?? on the keyword “flowers”. You would see that the page pose up, I want to say that’s important about this pose up very quickly, so that’s always been a core thing of Google, we want to provide the best user experience, and if you have to wait for your search results a couple of seconds, that’s not a good experience. So page loads very quickly, and as you can see, we have sort of two areas on the page we have, and the organic search results which will show left, left hand side. And you have all of your advertising which you will see as, sometimes on the top results on the page, these are clearly marked in a different color, and we also have them on the right side of the page.
[Interviewer] Fully organic results?
[Larry Page] Hmm...
[Interviewer] The guy who ends up first is the happiest of all, I think.
[Larry Page] Obviously.
[Interviewer] So how does page rank work? How does it get that?
[Larry Page] We make page rank works as it looks at incoming links into websites. So essentially the idea is that if somebody has a website, say, buy flowers, and the website has become authority on the subject, and it’s likely that other people will have links pointing to that website because they feel there’s a lot of value on that website and something interesting there, so they make links to it. And by looking at all of these links coming in, we can then determine how valuable that page is. Now what we also do is we look at where do these links come from. For example, if somebody had a link from the newyorktimes.com to a website, then we understand that New York Times is more respectable than maybe my personal website, so that has bigger boost in the database your page will rank in the organic results.
[Narrator] The question is: “how is the choice made to rank the New York Times higher than a personal website, for instance.”
[Vint Cerf] There are mechanisms that we and others use to try to assess which information is thought to be the most relevant. After all the parties doing the search once information which is most relevant to the specific terms that have been used in the search query. Relevance in our world in part is conferred by knowing how many websites are pointing to a particular place, the more that point to a place with a hyperlink, the more likely it is that must be important information. So then you start ranking the importance of the places ??? by trying to see how many places point to them. It’s more complicated than that, but we ?? too much deep into this, it’s getting into the trade secrets of Google, which I don’t want to do. So we are confronted with this huge mass of information, we try to figure out what’s relevance based on ???. But in the end, each of us has to decide for ourselves what our reaction is to this information.
In 2005, Google had a gross turnover of 6.1 billion US dollars, and net profit of 1.5 billion.
yimin (07/12/2007)
["Superman" Lyrics by Goldfinger]
[So here I am
doing everything I can
holding on to what I am
pretending I'm a superman
I'm trying to keep
the ground on my feet
it seems the world's
falling down around me
the nights are all long
I'm singing this song
to try and make the answers more than maybe
and I'm so confused about what to do
sometimes I want to throw it all away
so here I am
growing older all the time
looking older all the time
feeling younger in my mind
and here I am, doing everything I can
holding on to what I am
pretending I'm a superman]
[Marissa Mayer] Google is a search engine, and allows us to search the web, and it’s also a company that really focuses on innovative technologies and organizing the world’s information.
[I'm trying to sleep
I lost count of the sheep
my mind is racing faster every minute
what could I do more
yeah I'm really not sure]
[Marissa Mayer] When we say all the world’s information, we really do mean all, you’ve focus primarily today on web pages, but now our efforts are expanding into things like books, printed materials will be appearing in library, into videos, into a lot of different ???? that we think. Well we think we can help people organize information.
[Narrator] The Internet and World Wide Web have become part of our public and private lives. They now have over a billion users. Millions of pages of information from all over the world are available in our homes at a click of the mouse. How did it happen?
Vint Cerf is one of the Internet’s founders. In 2005, he started to work at Google.
[Interviewer] You’ve been named “the father of the Internet”?
[Vint Cerf] Yes, I’ve been named “the father of the Internet”, but it’s not accurate.
Bob Kahn and I did the design work in 1973, he really initiated the program at the Defense's Advanced Research Projects Agency, so it’s fair to say that two of us had primary involvement in the creation of the Internet’s design. But after our first paper was published in 1974, there were just thousands of people involved in making this actually happen.
[Interviewer] Could have a foresee at that time that the Internet will take such a fly?
[Vint Cerf]The technologies that we are very commonly familiar with today were visible to us in the course of this work, but could we have foreseen the side effect of a billion people, having access to this facility, pouring information into this, no, we couldn’t see that. People began to learn very quickly how to compose information that could be put into the World Wide Web. And now the question is how do I find it? Companies like Google and others that have found ways to index the entire Internet contribute to the utility of all that information going into this system.
[Narrator] In the mid 1990’s, many search engines were launched to help users find information on the Internet. About this time, two young men enrolled at the Stanford University, Larry Page and Sergey Brin. While the internet bubble burst around them and one company after another folded, they were developing the ultimate search engine. In 1999, with a starting capital of 100,000 dollars, they founded Google. When the company went public in 2004, they became overnight-billionaires. And Google, with over 6,700 employees, became the world’s fastest growing internet company.
[Marissa Mayer] Larry and Sergey, they didn’t actually want to serve the company, they wanted to sell the search engine technology to existing company, and they went out to everyone, and everyone said, “Well, our search is at least 80% as good as next person’s, isn’t that good enough? “And Larry and Sergey said:” You know, no, ???? last 20% really does matter. And the fact that our search is noticeably better than everyone else’s will make a big difference.”
[Narrator] Two students who wanted to make the best search engine, that’s how Google started. But how does such a search engine work?
[Interviewer] What is behind that screen?
[Larry Page] Right, a ???? determine what we show and when we show it.
So, for example, if you were to do a ?? on the keyword “flowers”. You would see that the page pose up, I want to say that’s important about this pose up very quickly, so that’s always been a core thing of Google, we want to provide the best user experience, and if you have to wait for your search results a couple of seconds, that’s not a good experience. So page loads very quickly, and as you can see, we have sort of two areas on the page we have, and the organic search results which will show left, left hand side. And you have all of your advertising which you will see as, sometimes on the top results on the page, these are clearly marked in a different color, and we also have them on the right side of the page.
[Interviewer] Fully organic results?
[Larry Page] Hmm...
[Interviewer] The guy who ends up first is the happiest of all, I think.
[Larry Page] Obviously.
[Interviewer] So how does page rank work? How does it get that?
[Larry Page] We make page rank works as it looks at incoming links into websites. So essentially the idea is that if somebody has a website, say, buy flowers, and the website has become authority on the subject, and it’s likely that other people will have links pointing to that website because they feel there’s a lot of value on that website and something interesting there, so they make links to it. And by looking at all of these links coming in, we can then determine how valuable that page is. Now what we also do is we look at where do these links come from. For example, if somebody had a link from the newyorktimes.com to a website, then we understand that New York Times is more respectable than maybe my personal website, so that has bigger boost in the database your page will rank in the organic results.
[Narrator] The question is: “how is the choice made to rank the New York Times higher than a personal website, for instance.”
[Vint Cerf] There are mechanisms that we and others use to try to assess which information is thought to be the most relevant. After all the parties doing the search once information which is most relevant to the specific terms that have been used in the search query. Relevance in our world in part is conferred by knowing how many websites are pointing to a particular place, the more that point to a place with a hyperlink, the more likely it is that must be important information. So then you start ranking the importance of the places ??? by trying to see how many places point to them. It’s more complicated than that, but we ?? too much deep into this, it’s getting into the trade secrets of Google, which I don’t want to do. So we are confronted with this huge mass of information, we try to figure out what’s relevance based on ???. But in the end, each of us has to decide for ourselves what our reaction is to this information.
In 2005, Google had a gross turnover of 6.1 billion US dollars, and net profit of 1.5 billion.
yimin (07/13/2007)
烦请高手帮忙校对一下，我第一次作听写，打问号的地方没有听出来，中文翻译基本完成，视频字幕也做了大半了。
vero6220 (08/02/2007)
原视频在哪里可以找到呢？
雷声大雨点大 (08/03/2007)
在这里：
http://www.youtube.com/watch?v...