Great Products By Design

I do not believe great products happen by accident. In every case, behind every great product I find that there are certain truths. Today I want to share ten such truths. I try to keep these in mind on every product effort:

1. Engineering is important, but user experience design is more important, and usually more difficult

2. Engineers are typically terrible user experience designers; engineers think in terms of implementation models, but users think in terms of conceptual models

3. User Experience design means both interaction design and visual design

4. Functionality (product requirements) and user experience design are inherently intertwined

5. Product ideas must be tested - early and often - on actual target users in order to come up with a good user experience

6. We need to test (validate) usability, desirability and feasibility – before proceeding to engineering

7. We need a high-fidelity prototype, so we can quickly, easily and frequently test ideas on real users with a realistic user experience

8. The high-fidelity prototype is the most effective way to communicate the required user experience with the full product team

9. The job of the product manager is to identify the minimal possible product that meets the objectives and provides the desired user experience – minimizing time to market, user and implementation complexity

10. Once the minimal successful product has been designed and validated, it is not something that can be piecemealed and expect the same results

You can expect much more in the coming months along these lines. I continue to talk to too many product teams that are stuck in old, failed ways of creating products, and life is too short for bad products.

优秀产品设计的十条箴言

我从不认为好的产品是偶然设计出来的，我在几乎所有好的产品诞生的背后都找出了一些规律。他们一直影响着我的设计理念，我希望可以和大家共同分享：

1、技术是很重要的，但用户体验更为重要，通常也更难做好。

2、工程师通常都不是好的用户体验设计师，他们喜欢考虑一个事情如何实施，但用户会考虑用起来怎么样。

3、用户体验设计包括交互设计和视觉设计两部分。

4、产品的功能性和用户体验总是交织在一起的。

5、为了创造良好的用户体验，产品方案必须为目标用户量身打造。

6、在文档交付开发人员之前，我们要反复检验产品的可用性、合意性和可行性。

7、一个高度真实准确的原型体系是快捷测试产品可用性的保障。

8、“高保真”的原型体系是和整个产品团队布道用户体验的最有力的工具。

9、产品经理的工作就是用尽可能少的产品功能，满足用户的需求和对体验的渴望。

10、成功的产品就是为满足某需求不能继续被拆分的最小的功能的集合。

我会不断发布我对产品设计的一些感想，和大家分享很多产品团队遇到的这样那样的问题。敬请期待。