Write like a blogger

Write like a blogger

You can improve your writing (your business writing, your ad writing, your thank you notes and your essays) if you start thinking like a blogger:

1. Use headlines. I use them all the time now. Not just boring ones that announce your purpose (like the one on this post) but interesting or puzzling or engaging headlines. Headlines are perfect for engaging busy readers.
2. Realize that people have choices. With 80 million other blogs to choose from, I know you could leave at any moment (see, there goes someone now). So that makes blog writing shorter and faster and more exciting.
3. Drip, drip, drip. Bloggers don\'t have to say everything at once. We can add a new idea every day, piling on a thesis over time.
4. It\'s okay if you leave. Bloggers aren\'t afraid to include links or distractions in their writing, because we know you\'ll come back if what we had to say was interesting.
5. Interactivity is a great shortcut. Your readers care about someone\'s opinion even more than yours... their own. So reading your email or your comments or your trackbacks (your choice) makes it easy to stay relevant.
6. Gimmicks aren\'t as useful as insight. If you\'re going to blog successfully for months or years, sooner or later you need to actually say something. Same goes for your writing.
7. Don\'t be afraid of lists. People like lists.
8. Show up. Not writing is not a useful way of expressing your ideas. Waiting for perfect is a lousy strategy.
9. Say it. Don\'t hide, don\'t embellish.

What would happen if every single high school student had to have a blog? Or every employee in your company? Or every one of your customers?

写像样的blog

写像样的blog

你如果想写像样的blog比必须像一个blogger那样思考：

1.       使用标题。我写blog是始终使用标题的。不只只是无聊的告诉别人我的目的（比如我要写啥），也是为了吸引别人的注意或者勾起别人的好奇。对于匆匆一过的游客来说，标题是最有吸引力的。

2.       读者有选择权。作为全球8亿blog的一分子来说，你肯定想别人阅读你的blog次数多一些，时间长一些。那么尽量写的短一些有趣一点，这样就方便了别人的阅读。

3.       冰冻三尺非一日之寒。Blogger们并不需要一次把事情都写出来都写清楚。你可以每天加入一点新东西，打好基础，把一个东西一件事情说清楚。

4.       不要怕读者离开。你不应该害怕在你的文章里加入链接，因为你应当知道，读者们会回来的如果你写的东西对他们有吸引力。

5.       保持互动。你的读者不光光对你的文章有兴趣，他们似乎对别人的观点更加有兴趣。所以读者阅读你的评论你的trackback可以更好的保持内容相关性。

6.      噱头不如内在管用。如果你想成功的日积月累的写好你的blog，请用事实说话。

7.       不要害怕使用列表。读者喜欢阅读列表。

8.       展示你自己。通过写作完美的表达你自己，等待完美是个糟糕的想法。

9.       照写就是。不用隐藏什么，也不用夸大什么。

如果一个单身的高中生开始写blog，他会写些什么？或者如果你的公司的员工开始写blog？或者你的客户开始写blog，都会发生些什么？

J