You hear it all the time from famous entrepreneurs: Long before they were running multimillion-dollar companies, they were flexing their entrepreneurial skills by selling lemonade on the corner, building gadgets in their garage or hosting weekly college beer pong tournaments. It seems that behind every successful mogul is a kid who grew up knowing they were born for business.
But what exactly is it that sets entrepreneurs apart from the rest? What is it that makes certain people believe in themselves enough to take the prospect of failure head-on and have the determination to come out on top? It takes a special kind of person to set an idea in motion, riding the highs and lows from humble beginnings to ultimate success.
The entrepreneurial spirit is a gift that inspires others to become the best they can be. From passion and positivity to leadership and ambition, here are the entrepreneurs that best define the entrepreneurial spirit.
Passion
No one embodies the word "passion" quite like Richard Branson, founder of the Virgin mega-brand. Part of Branson's passion lies in his insatiable appetite for starting companies. Founded in 1970, the Virgin Group has expanded to more than 200 companies, ranging from music, publishing, mobile phones and even space travel. "Businesses are like buses," he once said. "There's always another one coming."
Part of Branson's appeal is that he not only has passion for business, but an incredible passion for life. Branson is famous for his adventurous streak and zest for life, making him one of the most admired entrepreneurs for his ability to have a successful work/life balance.
Positivity
Jeff Bezos knows the power of positive thinking. Living by the motto that "every challenge is an opportunity," Bezos set out to create the biggest bookstore in the world with a little internet startup called Amazon.
Amazon.com launched in July 1995, and with no press, managed to sell $20,000 a week within two months. By the end of the '90s, though, the dot-com bust had brought Amazon's shares from $100 to $6. To add insult to injury, critics predicted that the launch of Barnes & Nobles' rival website would wipe out Amazon. Instead of hiding in the corner, Bezos came out fighting with optimism and confidence, pointing out to critics all the positive things his company had accomplished and would continue to do.
Bezos continued to expand Amazon, which now sells everything from books to clothes to toys and more. Bezos claims his wife loves to say, "If Jeff is unhappy, wait three minutes." Thanks to Bezos' positive thinking, Amazon.com has grown into a $5.7 billion company.
Adaptability
Having the ability to adapt is one of the greatest strengths an entrepreneur can have. Every successful business owner must be willing to improve, refine and customize their services to continually give customers what they want.
Google founders Sergey Brin and Larry Page take this concept a step further by not just reacting to change, but leading the way. Google continually leads the internet with innovative ideas that allow people to see and do things in ways they couldn't before (think Google Earth). With their ability to continually be one step ahead, its no wonder Google is one of the most powerful companies on the web.
Leadership
A good leader is someone with charisma, a sense of ethics and a desire to build integrity within an organization--someone who's enthusiastic, team oriented and a great teacher. All of these attributes were embodied by the late Mary Kay Ash, founder of Mary Kay Cosmetics, a company that has helped more than half a million women fulfill their dreams of owning a business.
Ash's story began as a single mother, working in sales for a home products company. Despite being one of the top sales directors for 25 years, Ash was repeatedly refused the promotions and pay raises her male co-workers were receiving. Fed up with the way she was being treated, Ash started Mary Kay Inc. in 1963 with $5,000.
Ash was best known for being a powerful motivator and inspirational leader, creating a company with a "You can do it!" attitude. Her sometimes over-the-top incentives included the famous pink Cadillacs she would give top sales directors. Thanks to her powerful leadership skills, Ash has been named one of the 25 most influential business leaders in the last 35 years, and her company has been recognized as one of the best companies to work for in America.
Ambition
At age 20, Debbi Fields didn't have much. She was a young housewife with no business experience, but what she did have was a great chocolate chip cookie recipe and a dream to share it with the world.
Fields opened her first Mrs. Field's store1977, despite being told she was crazy to believe a business could survive solely on selling cookies. Fields' headstrong determination and ambition helped her grow her little cookie store into a $450 million company with more than 600 locations in the U.S. and 10 foreign nations.
在你开启创业征途之时,这五大特征将带你走得更远。
你始终都可听到企业家们如是说:在他们经营百万企业之前的很长时间里,他们都曾屈才在街角卖过柠檬水,在车库里制作过小玩意,或得不时忍受年轻小伙子的酗酒闹事。似乎每一位成功巨头都很早就意识到,他们为商业而生。
然而,企业家与常人的不同之处到底是什么呢?是什么让这些人自信满满,从而克服失败阴影,下定决心一飞冲天呢?这种人能够在商海沉浮中坐怀不乱,宠辱不惊,由卑下的起点走向伟大的成功。
企业家精神是一种才华,它使你得以激励别人做最好的自己。从激情与积极性到领导力与雄心,下面的这些企业家为企业家精神做了最好的注解。
激情
没有人能比知名品牌维珍(Virgin)创始人Richard Branson更能诠释“激情”一词。Brandson的激情部分建立在永不知足的创业欲望之上。成立于1970年的维珍集团已经扩张为200多家公司,遍及音乐、出版、手机甚至太空旅行领域。“生意就像公交车,”他曾经这样说过,“总会有另一辆开过来。”
Brandson的魅力还体现在,他不仅充满商业激情,而且对生活也有一种难以置信的热忱。Brandson以冒险气质和旺盛精力而著称,这使他成为全球最耀眼的企业家之一;他能成功驾驭工作与生活的平衡。
积极性
Jeff Bezons很清楚积极思考的重要性。Bezons以“每一次挑战都是机遇”作为人生座右铭,他靠那家名为“亚马逊(Amazon)”的小型互联网企业起步,创造出世界上最大的书店。
Amazon.com创立于1995年7月,在没有任何宣传的情况下,两个月之内就成功实现每周两万美元的销售额。然而,到1990年代末期,互联网泡沫令Amazon的股价100美元跌至6美元。雪上加霜的是,批评家预言,竞争网站Barnes & Nobles的崛起将彻底击垮Amazon。Bezos并未选择畏缩与缄默,而是带着乐观与自信针锋相对,他将公司所取得的一切成就展示给批评家,并宣布Amazon必将再续辉煌。
Bezos继续对Amazon实施拓展,如今几乎任何商品都可在Amazon出售,从书籍到服装到玩具等等。Bezos声称,他的妻子总爱说,“如果Jeff不高兴,等三分钟就好。”幸亏有Bezos的积极思想,Amzon才得以成长为一家价值57亿美元的公司。
适应性
适应能力是企业家所能拥有的最强大的才干之一。每一位成功商人都应当乐于改善、升级以及用户化他们的服务,从而永不间断地满足顾客所需。
Google创始人Sergey Brin和Larry Page进一步发扬了该理念,他们不只是适应变化,更能引导潮流。Google一直都是互联网产业的引领者,通过一系列创举,它让人们做到了以前无法企及的事情(试想一下Google Earth)。他们总能快人一步,Google成为最强大的互联网公司也绝非偶然。
卓越的领导往往是些魅力非凡的人,这些人通常具备强烈的社会责任感与团队合作欲望;他们热情四溢,坚持团队至上,更是优秀的导师。所有这一切都可以在玫琳凯创始人Marry Kay Ash身上找到,她的公司已帮助五十余万的女人们实现创业梦想。
Ash的故事是从一名单身母亲开始的,那时她为一家日用品公司做销售。尽管她跻身为顶级销售主管已有25年,但Ash屡屡与提拨无缘,也无法享受到与男同事同等的加薪资格。她受够了那一切的不公正待遇,1963年,Ash出资5000美元成立了玫琳凯公司。
Ash既是一位强有力的激励大师,又是一名能给人以灵感的领导者,她一手创办了一家以“你能做到!”为理念的公司,这使她声名远扬。她有时甚至会对那些高层销售主管进行过分鼓励,其中最著名的是奖励粉红凯迪拉克汽车。由于她出色的领导才华,Ash被誉为是过去35年里最具影响力的25位商业领导人之一,她的公司也被认为是全美运营最佳的企业之一。
雄心
在20岁之际,Debbi Fields并不怎么富有。她只是一名没有任何商业经验的年轻家庭主妇,但她却首创出一种美妙的巧克力薄饼;她雄心勃勃地梦想着将这一发明传播到世界各地。
Fields于1977年开办了第一家Mrs. Field's商店;人们都以为她疯了,因为她相信通过单独出售饼干也能成功。Fields的偏执决断和雄心壮志促使她的饼干小店成长为一家价值4.5亿美元的公司,该公司在全美600多个地区以及本土外十个国家都设有分店。
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