A former furniture designer for Pottery Barn, Edgar Blazona, 35, is owner and CEO of a children's-furniture firm called ElevateHome. Blazona depends on two factories - one in Thailand and one in India - for all of ElevateHome's wares. He closely monitors production at both locations. And he does all that without leaving his home office, a modular dwelling that he built in his backyard in Berkeley.
Blazona's firm is a prime example of a new breed of small business: startup multinationals. They're pipsqueak firms with single-digit headcounts, and their managers establish close relationships with - and keep watchful eyes on - foreign vendors without ever leaving their offices.
The approach can work remarkably well. Blazona expects his company to turn a profit by the end of this year, after only 18 months in operation. ElevateHome's first line of kids' furniture and bedding will be launched this fall under the name True Modern (truemodern.com). Blazona projects $750,000 in revenues in 2006, not a lot of money for a typical multinational, but enough for ElevateHome - with its three employees, home office, and low overhead - to operate in the black. "When you're as lean as we are," Blazona says, "turning a profit should be relatively easy." -Justin Martin
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8 tiny companies that play big
ElevateHome
四两拨千斤的八家小公司(1)
“旺家家居”(译者注:译自原文中的公司名ElevateHome。欢迎大家查看原文批评指正)Edgar Blazona, 今年35岁,曾是Pottery Barn公司的一名家具设计师,现在则是旺家家居公司的老板,同时兼任公司首席执行官。在该公司的生产上,Blazona主要依靠着两家合作伙伴。这两家工厂一家在泰国,另一家在印度。他们负责生产旺家家居公司所有的产品。当然,Blazona密切监督并控制着两家合作伙伴那里的生产情况。而在距此万里之外——位于加利福尼亚州伯克利的Blazona的自家后院里,正是其公司的“总部”所在。通过在家办公,Blazona就搞定了一切。

Blazona所创办的这家公司,非常典型的代表了小企业经营的一种全新类型:跨国创业。这种小公司的雇员数量一般不过寥寥数人。而经理层们则通常无须飞来飞去,在其办公室内就可以同国外的供应商们保持着密切而谨慎的合作关系。
这种经营方式看来相当有效。Blazona 预计他的公司今年年底就能产生盈利。到那时,他的公司才仅仅运营了18个月而已。到今年秋天,旺家家居将发布其第一套儿童家居与寝具系列产品——True Modern (truemodern.com)(译者注:True Modern为产品系列名。译者没有找到合适的译法,为尊重原文起见,故将原英文名称放在这里)。 Blazona预计2006年公司收入能够达到75万美元。这在任何一家典型的跨国公司眼里,恐怕都绝对算不上大钱。但对这么一家只有三名雇员、通过家庭办公、管理成本低廉的小公司——旺家家居来说,75万美元就足够盈利了。“只要您的公司也像我们公司一样小规模低成本运作,那么想要盈利就容易多了。”Blazona如是说。 -马丁贾斯汀

