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I.T. 2.0

I.T. 2.0

Written by Sarah Perez / June 6, 2008 5:53 AM / 7 Comments

How Changing Technology is Having Big Impacts on Business

In case you haven't heard yet - the I.T. world is changing. The rise of social computing technologies, generally branded as "Web 2.0" and including things like wikis, blogs, social networking, RSS, and more are slowly making their way into the business world. This new movement is called Enterprise 2.0, and it's no small shift. They're even having a conference about it next week. But the change encompasses more than just the introduction of new, social software into the formerly stodgy business world - it also includes the movement of server software from in-house data centers to the cloud, the rise of a mobile workforce, the rebirth of thin client computing, a self-provisioning user base, and more.

I.T. 2.0

This next big shift is on the horizon, but you can see it coming. Today, there still may be plenty of businesses employing "classic geeks" in their I.T. Department, but that's about to change. Don't misunderstand - the world will always need a good engineer, but the I.T. leaders of tomorrow - the ones guiding the business in the use of their computer resources, the ones working with the CEOs to execute the vision and direction via information technology - they will no longer be what we think of as the classic "computer geek." You know the type - the stereotypical introvert, who's more comfortable behind the glow of computer screen than interacting with the rest of the human race. The one who likes to speak in acronyms that only he or she understands. The ones who know how to do everything from a command prompt. These folks will be a dying breed...at least around the office.

Instead, tomorrow's computer "geek" will be a true member of the business team as opposed to the mysterious man behind the curtain who you only notice when something goes wrong. So what does the "new geek" need to know to run tomorrow's I.T. Department? An entirely new skill set, as it turns out. Here's a short list, but feel free to add to it in the comments:

Enterprise 2.0

No, the CEO isn't going to walk up to you and say "Hey, I've been thinking we should deploy some Enterprise 2.0 software 'round here" - those guys never use the same words we do and that isn't about to change. A good I.T. person, though, knows how to interpret "user-speak" and present them with the tools they need even if they didn't know how to ask for them in our language. If anything, they're going to be more likely to say something like: "Sending out an email newsletter seems outdated - I wish there was a better way to communicate with our customers," or "I wish there was an easier way to keep up with the industry news," or "Wow, how many different versions of this documentation is saved on our intranet, anyway?" The old I.T. guy might mumble and turn their head, but the I.T. 2.0 guy knows to say "Blog! RSS! Wikis!" instead.

Still, it's not going to be as simple as just knowing the terminology. Now it's up to you to recommend the platform - will you be maximizing the investment you have in SharePoint, which already includes many Web 2.0 tools, or do you need a more customized solution? If so, whose? Those are the questions the new I.T. guy will need to answer - and yes, they will still need technical skills to do so, but there's a big difference between knowing those answers and knowing how to properly adjust the MTU size in Windows XP.

Cloud Services

I.T. 2.0 means computing moves to the cloud. Where today's businesses are running their servers in-house and behind the firewall, tomorrow's servers will be hosted by someone else. Microsoft, for example, will be offering hosted services for many of their server products from Exchange to BizTalk, SQL to SharePoint, and more. The Microsoft Online Services beta is underway and Bill Gates is talking about a future where millions of servers will live in their data centers.

And that's just one option. Google's coming after the business world, too. At first, it was just a simple offering of an easy-to-use but rapidly evolving web office suite that could be easily deployed with minimal expense, but then they added Google Apps for your domain, complete with admin dashboards and security settings, Google Sites for team collaboration, and Google Web Security for Enterprise. Clearly, they're well aware that there's a niche they can fill with a set of web tools that take advantage of this new always-on computing world.

Microsoft and Google are big names, but it's just scratching the surface of cloud computing. You also have Amazon's Web Services numerous SaaS offerings, and more. The I.T. 2.0 guy will need to know not just what software is best for the company, but whether or not it should run behind the firewall, in the cloud, or a combination of both.

The Mobile Workforce

The new workforce won't be tied down. With near-ubiquitous broadband and a growing employee roster of Gen Y workers, being mobile will be the norm, not the exception. The mobility that used to be reserved for only the well-traveled sales force, will now be available to almost everyone. Most office workers, except for the very bottom-rungs of time-clock punchers will be issued laptops, not desktops - the blessing and the curse of the mobile worker. Work-from-home won't be considered a perk, but a necessity.

The I.T. department, though, will have to adapt their current solutions to fit this new workforce - one that's not always connected to the company network, but surfing unprotected Wi-Fi from their local coffee shop or their own home wireless network. I.T. will need to find ways to push through the security updates and patches their users need, even if they're never remoting in to the company network. I.T. also needs to be more wary of lost and stolen company laptops filled with company data. Many companies are already turning to virtualization to solve this problem. Users will only have the illusion of a personalized desktop - their data will really live on servers instead. Welcome back to thin client computing.

A Self-Provisioning User Base

This new trend, dubbed "Tech Populism" by Forrester Research, is referring to the new user base of digitally savvy workers. As the boomers retire and Gen Y starts to fill in the ranks, I.T. will be dealing with a technologically-smart crowd of young workers who aren't afraid to find their own tools for the job. Intranet site too kludgy? They'll build their own on Google Sites, Microsoft Live Workspace, Basecamp, or any of a number of other similar team collaboration platforms available. File too big for email? They'll upload it to Box.net, Google Docs, Zoho, SkyDrive, or whatever other preferred file-sharing/storage service they're used to using. I.T. guys turning a blind eye to this practice will soon have their necks on the line when it's revealed that confidential data is in the cloud protected only behind the salesperson's password of "FIDO."

So, what's an I.T. guy to do? They can't lock down the whole internet, no matter how hard they try. Instead, I.T. is going to have to know the business - really know the business - and anticipate the needs the company's employees are going to have. Then, the challenge will be to research, locate, and deploy solutions that provide the ease-of-use the employees want, but also the security measures I.T. needs.

Conclusion

With all these changes, the new I.T. person will be very different than they are today. Those that have the skills of an engineer and the knowledge needed to run I.T. 2.0 are going to be superstars, but they also might be rare. Engineers used to the day-to-day technicalities of running a company network won't necessarily find themselves out of job - it's just that their workplace will change. They'll be moving out to the data centers where they'll work to keep the cloud up-and-running. Meanwhile, back at the office, the socially savvy, I.T. "facilitator" of Enterprise 2.0 will be running the show.

信息技术2.0

信息技术2.0
技术进步如何对商业活动产生深入影响

你可能还没听说——信息技术的世界已经开始改变了。社会化计算的出现,已经塑造了一个被我们称为“Web 2.0”的世界,包括维基、博客、社会化网络、RSS等等,而这些正在逐渐对商业活动产生影响。我们将此称为公司2.0,这可不是小事,下周就有一个关于该问题的研讨会。这种变化不仅仅局限于把这些新的社会化应用引入传统的商业活动——它还包括从本地服务软件向云计算的变迁、移动商务的发展、瘦客户端技术(注1)的复兴、用户自我选择等等。

信息技术2.0

新的变革还远在天边,但是你已经看到它崭露头角了。今天,你仍然能够看到许多公司聘请“老极客”来负责信息技术部门,这种情况不会长久了。别误会 ——无论什么时候,世界都需要优秀的工程师,但是面向未来的信息技术领导者——通过信息技术来引领商业发展,与CEO一起实践商业愿景的人——将不再是我们印象里的“电脑极客”。你肯定知道这样的家伙,他们内向甚至有点自闭,喜欢埋头于显示器后面而不是与其他人交流,他们喜欢用只有他们才看得懂的字符交流,他们知道怎么用命令行来完成所有的事。这样的家伙就要绝种了……至少是在办公室里。
取而代之的是,未来的“极客”将真正成为商业团队的一员,而不是那些躲在角落里,如果电脑不出问题你绝对不会想到他们的人。那么,为了更好地运作未来的信息技术部门,这些“新极客”需要具备什么技能呢?毫无疑问,他们需要一些全新的能力,这里简单举些例子。

公司2.0

公司的CEO不会走过来对你说:“嘿,我觉得我们应该部署一些新的商业软件”——这些家伙不会用我们的方式说话,以后也不会。优秀的信息技术管理者应该能够理解使用者的“用户语言”并满足其需求,即使他们不知道怎么描述他们的需求。他们可能会这样问:“发送电子邮件太过时了——我希望能使用一种新的方法来跟客户沟通。”或者“我希望有更简单的方式来获得行业内的信息。”或者“天哪,这份文件在我们的内网上保存了多少个不同的版本?”传统的信息技术管理者通常会啰里啰嗦地解释半天,而信息技术2.0的管理者则直接告诉他们:“博客!RSS!维基!”
但是,事情远远不只了解这些术语这么简单。你需要决定使用什么工具——这种工具能最大限度地发挥公司在信息技术上的投入吗?还是需要更加个性化的解决方案?谁来开发这些方案?——这些都是新的信息技术管理者需要解决的问题——虽然他们仍然需要深厚的技术功底,但是解决这些问题和调整Windows XP底层服务还是有很大区别的。

云服务

信息技术2.0意味着云计算的应用。今天的公司都在使用有硬件防火墙的本地服务器,而未来的服务器将是以计算和存储服务的形式购买的。例如,微软将提供在线版的服务器产品,包括Exchange、BizTalk、SQL和SharePoint等等。微软在线服务已经在公测了,比尔•盖茨表示未来几乎所有的服务都将以数据中心的形式实现。
这只是一个例子。Google也在努力发展商业计算服务。Google先是提供了简单易用、成本低廉的在线办公软件套装,然后提供了基于客户域名的包括控制面板和安全设置的网络服务,还有为团队协作提供的Google Sites、Google网络安全服务等等。他们清楚地认识到需要开发一系列优秀的在线工具来占领这个未来的利基市场。
虽然微软和Google都是大公司,但都只是蹭到了云计算的皮毛。除了他们意外,还有亚马逊网络服务等一系列的计算服务。信息技术2.0的管理者不仅需要知道公司应该使用什么软件,还需要知道应该采用本地服务、在线云服务还是二者的结合?

移动商务

工作环境将不再是固定的了。几乎无处不在的无线宽带接入和不断增加的Y一代劳动者(注2)使得移动办公成为大势所趋。原来专属于经常在外的销售人员的移动办公,已经对所有人开放了。除了需要通勤的底层员工,几乎所有人都将配备笔记本电脑,而不是台式机——不知道该感谢还是该诅咒这些移动劳动者。在家上班已经不是奢求,而是实实在在的体验。
所以,信息技术部门需要对现有的方案进行调整,以适应这种新的工作方式——人们不再登陆公司的网络,而是通过咖啡馆或者家里的不受保护的无线网络来工作。如何在员工不登录公司网络的情况下保证网络安全成为信息技术部门需要解决的新问题。另外还需要小心,不要弄丢了装满公司内部资料的笔记本电脑。许多公司通过虚拟机来解决这些问题。在用户看来跟用自己的电脑没有区别——而实际上所有的数据都在服务器上——欢迎回到瘦客户端的世界。

用户端自我选择

这种新的趋势来源于佛瑞斯特调研公司的“技术纯粹主义”,指的是让熟悉计算机技术的员工自己选择使用的工具。随着婴儿潮一代出生的人的退休和Y一代逐渐成为商业活动的中流砥柱,信息技术部门需要面对的是一群精通技术、希望自己选择工具的年轻一代。企业内部网有点老土了?他们会利用Google Sites、微软Live平台或者其他可以用于团队协作的平台建立自己的网站。文件太大不能用电子邮件传递?他们会上传到box.net、Google Docs、Zoho、SkyDrive或其他任何他们喜欢或者习惯使用的文件共享站点。信息技术管理者如果不能重视这些趋势,很快那些放在云服务上、仅靠简单密码来保护的机密数据的安全性会让他们头疼不堪。
那么,信息技术管理者应该怎么做?无论怎么努力,他们都不可能把整个网络都锁起来。相反,他们应该深入了解这种趋势——真正地了解——预测公司员工的需求。然后寻找既能满足这些新员工的需求,又能保证安全性的解决方案。

结论

由于这些趋势,未来的信息技术管理者将与今天的大不相同。那些既懂技术、又懂趋势的家伙将会成为超级巨星,但是这样的人太少了。那些管理公司网络、研究技术细节的工程师们不会丢掉工作——只是他们的工作重心将会发生改变,他们需要到数据中心去维持云服务的正常运转。
2.0公司中具备综合能力的天才门将会成为这场大戏的主角。

注:

1. 瘦客户端技术:指将数据、应用等存储在服务器,客户端仅依靠浏览器或其他终端程序来工作,有效地降低了对客户端的要求。常见的Google Apps和其他基于浏览器的网络服务都属于瘦客户端技术。
2. Y一代:原指在美国出生于1981到2000年的一代年轻人,也被称为“千禧一代”。他们强调自我主张,同时也追逐物欲,注重品牌。Y一代精通科技,伴随他们成长的是手机、笔记本电脑、因特网、iPod、运动型多功能车、自动取款机等。


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