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建议 It's in the Bag
"Those bags end up in a landfill," says Keller. "It's a waste of natural resources." As the founder and CEO of The ChicoBag Company, Keller, 34, has made it his mission to get others to follow his environmentally friendly example. "I want to help humanity kick the single-use bag habit," he says.
The concept for Keller's company is incredibly simple: He sells reusable shopping bags. But while he's the first to admit that this isn't a new idea, Keller says he has a twist on it that has helped his company take off: His bags are made of nylon and can be folded small enough to fit in a glove compartment, backpack or even a back pocket. "Reusable bags, like the typical canvas bag, haven't been convenient," explains Keller. "People are always forgetting them at home, so they're not around when [shoppers] need them."
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Keller started the Chico, California-based business in 2005 after being laid off from his job in software sales. He had gone to a local landfill to dump some trash and was taken aback by how many plastic bags he saw in the heap. "I wanted to save some of the bags before the tractor went over them," he says. Instead, he bought a used sewing machine at a local thrift store and made a prototype for a reusable bag. Taking the sample to some local retailers, he listened to their feedback and created the ChicoBag.
The bags are now manufactured overseas and sold at stores across the country as well as through the company's website. Keller, who expects sales of $2 million to $3 million this year, says his sales have gotten a boost from recent efforts by San Francisco officials to ban plastic checkout bags at large supermarkets. "The plastic bag problem has been in the news a lot, and it's helping raise awareness," he says.
Keller
is also doing what he can to educate people about the problem with
using plastic bags. He has launched a program with schools to sell the
bags as fundraisers. "Having the kids sell bags instead of candy bars
not only helps the school meet financial goals," says Keller, "but we
also provide them with lesson plans and information to educate the students on the environment."
袋子的生意
在杂货店里被问到“用纸质还是塑料的包装袋？”这样的问题时，Andy Keller永远不会选择“塑料”。事实上，他也不会选择纸质的袋子。“这些袋子最终的处理方式都是填埋，”Keller说。“这是对自然资源的浪费。”作为ChicoBag的创始人兼CEO，34岁的Keller立志要说服人们遵循与环境共存的理念。“我希望改变人们使用一次性包装袋的习惯。”
Keller的商业模式非常简单：销售可以重复使用的包装袋。他承认这不是什么新点子，但他做了一些新的改变：他的包装袋全部使用尼龙做成，可以折叠得非常小并放在手袋、背包甚至裤子的口袋里。“传统的帆布袋子并不方便，”Keller解释道。“人们总是把这些包装袋忘在家里，而购物需要的时候却找不到。”
2005年，Keller辞掉了软件销售人员的工作，在加州创立了Chico。在一次他往当地的垃圾填埋场运送垃圾的时候，他被堆积如山的塑料包装袋吓住了。“我希望人们能够尽量少用一些这样的袋子。”他从当地的旧货市场买了一台二手的编织机，制作了一些可重复使用的包装袋样品。他将这些样品送到当地的零售商并获得了他们的反馈，然后他创立了Chico。
现在，这些包装袋在海外生产，并在全美各地的商店中销售，同时在公司的网站上也能买到。Keller预计今年的销售额能够达到200到300万美元。他表示，得益于最近旧金山地区开始禁止超市使用塑料包装袋，他的销售额获得了巨大的增长。“塑料包装袋的问题经常能够见诸报端，越来越多的人们开始重视这个问题。”
Keller还竭力向人们宣传使用塑料包装袋的危害。他还与学校合作，依靠出售包装袋来帮助学校筹款。“让孩子们去卖包装袋而不是糖块，不仅仅是为了帮助学校筹集足够的款项，”Keller说，“这也是帮助学生们学会如何与环境共存。”
