How long could you survive without the internet?
Entrepreneur dared me to go offline cold turkey for seven days--no e-mail, LinkedIn, AIM or Facebook (gulp!). A fearless technogeek (and online shoe shopper), I rose to the challenge. Here's my journal:
Sunday: Called T-Mobile and asked them to turn off my BlackBerry e-mail access. "Our servers are down," they informed me. "You'll have to go online in a few hours to make those account changes."
Friends taunted me with Facebook messages and pokes. T-Mobile finally canned my connectivity at noon.
Monday: Flew from Chicago to Silly Valley on Southwest to meet with West Coast clients (ironic timing, in light of this article). Got stuck with a C boarding pass because I couldn't check in online. By the time I boarded the plane, overhead compartments were full. Forced to check my carry-on luggage at the gate. Drat.
Sat next to Yahoo PR manager, who invited me to an after-hours party for a conference featuring product demos from the hottest tech startups. She promised to e-mail me an invite (I'd need a printed copy to get in the door). Imagine that.
Luggage (of course) delayed in shuffle.
Tuesday: Prepared for morning meeting with Apple's PR team. Called to verify appointment, as I couldn't send my typical "Gentle E-mail Reminder."
"Our meeting is on as scheduled, pending reaction to this morning's UK announcement," my contact said. Feigned familiarity, then bolted to hotel lobby to hunt for The Wall Street Journal. Suffering paper cuts and icky news ink, I flipped through, section by section. Alas, no Apple announcement. Annoying!
A woman sitting nearby proffered: "Apple announced iPhone UK distribution." Word-of-mouth in action. "So how are you handling your online bill payments?" she asked.
Wednesday, which blurred into Thursday: Restless. The world feels slightly empty and meaningless without e-grifter requests from Nigerian widows and high-ranking government officials.
Spent Thursday lugging around old-school Franklin planner and colored pens in an effort to coordinate my meeting schedule sans BlackBerry. Forced to resort to using phone instead of sending quick e-mail/text updates. Fielded calls from one client 10 times in a single hour as we worked together to revise their upcoming speaker presentation. Kinda bonded!
Friday: Got lost en route to new client meeting at 2513 Charleston Road. Fumbled with actual flip map (not MapQuest). Address did not exist. People on streets seemed clueless. No 411 listing, and using the Garmin felt like cheating. Drove around aimlessly, praying for psychic ability, until I broke down, headed to Starbucks and begged to borrow stranger's computer. Scored handsome dinner date without having to access Match.com.
Saturday: Flew back to Chicago. My Sony Vaio waited patiently on my countertop. Sighed, surrendered, and signed on. Was instantly overwhelmed by the 3,000-plus e-mails that graced my inbox. Decided to highlight "all" and hit delete.
Sorry if I haven't responded back to you.
Kirsten Osolind is CEO of Re:invention Inc., a nationally noted marketing and PR firm that helps companies market to women and hosts one of the nation's top 150 marketing blogs.
有哪位企业家像我这样尝试七天没有互联网的生活——没有电子邮件,LinkedIn, AIM 或者 Facebook?作为一名无畏的技术狂人(和在线皮鞋店主),我敢于接受这项挑战,以下是我的日志:
周日我致电T-Mobile请求他们关闭我的黑苺电子邮件。“我们的服务器当机了”,我被告知。“你需要在几个小时后上网在您的帐户中作出这项修改。”
在Facebook的消息和poke中我收到了朋友们的嘲弄。T-Mobile最终在中午才关闭了我的连接。
周一,我从芝加哥飞往Silly Valley,在Southwest航空的航班上遇到了西海岸的客户(本文的观点又一次受到嘲笑)。由于不能在网上预订(可以在网上checkin登机牌,译者注),我只领到了C类登机牌(C类登机牌最后登机,译者注)。等到我登机的时候,所有空位都满了。我只能在门口接受安检。该死。
我的邻座是一位雅虎公关经理,她热情的邀请我在业余时间参加一个会议,是有关最新热门技术的产品展示会。她还许诺把邀请函用电子邮件发给我(我需要持邀请函的打印件才能进入会场)。结果可想而知。
行李(当然)是我自己拖走的。
我准备在周二会见Apple的公关团队。只能用电话核实这个约会,因为我不能发送我自己的“温柔邮件提醒”。
“我们的约会是否如期进行,取决于今天早上英国的消息(此处原文为UK announcement,似乎应理解为苹果的英国分部,译者注)”,我的联系人说。我客套一番之后,猛地健步如飞到酒店大堂寻找华尔街日报。该死的报纸刚刚出版,还带着粘糊糊的墨汁,我急切地翻阅,一版又一版。天哪,没有苹果的消息,该死!
坐在附近的一个女人为我提供了情报:“苹果公司在英国发布了iPhone”,口头交流起作用了!“那么,你怎么处理你的网上账单呢?”,她问我。
周三,也许是周四,记不清了,我很烦。没有自称尼日利亚富婆或政府高官的网络骗子,我感到一丝空虚和失落。
整个周四我都在弗兰克林老校附近转悠,全力策划和润色我的会见,因为我没有黑苺手机。我强迫自己用电话代替快捷的电子邮件文本。为了应付接下来的发言,我和一位客户一起工作,在一个小时里面我接到了他的十次电话。
周五,在拜访查尔斯顿大街2513号一位新客户时我迷路了。真实的地图让我发疯(没有MapQuest,这是雅虎提供的一个电子地图服务,译者注)。那地址根本不存在。住在这条大街上的人看起来也很困惑。411(美国的查号台,译者注)无人接听,而Garmin (一家地理导航服务提供商,译者注)更像是个骗子。我漫无目的的驾驶,祈求神仙显灵,直到最后我屈服了,停在一家星巴克门前,向里面的人求助,借用他的计算机。在那里我通过Match.com(一家交友网站,译者注)赢得了一个美妙的晚餐约会。
周六,我飞回芝加哥。我的索尼笔记本耐心的在工作台上等候。我叹了口气,举手向它投降。怀着激动的心情,我面对outlook收件箱里积累的超过三千封电子邮件,把它们全部一扫而光。
如果我没有给你回信,那么对不起。
作者是Re:invention公司的CEO。该公司为妇女用品企业提供销售和公关服务,并且拥有全国最大的一百五十家营销博客。
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