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金牌译作 Pecha Kucha与诱发性约束的艺术

1599个读者 翻译: lachris  12/01/2007 原文 引用 双语对照及眉批

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Pecha Kucha and the art of liberating constraints

Pechakucha_slide

 Pecha Kucha is a global presentation phenomenon started in 2003 in Tokyo by two expatriates. What is Pecha Kucha? Our friend Daniel Pink sums up the essence of Pecha Kucha in the title of his Wired article on the subject: "Pecha Kucha: Get to the PowerPoint in 20 Slides Then Sit the Hell Down." The Pecha Kucha method of presentation design and delivery is very simple. You must use 20 slides, each shown for 20 seconds, as you tell your story. That's 6 minutes and 40 seconds. Slides advance automatically and when you're done you're done. That's it. Sit down. The objective of these simple but tight restraints is to keep the presentations brief and focused and to give more people a chance to present in a single night. I attended my first Pecha Kucha Night in Tokyo last May and the place was  packed so tight with such a buzz in the crowd that it was difficult to hear some of the presenters.

Pechakucha_tokyo
Pecha Kucha in Tokyo

Pecha Kucha Nights are held in cities from Amsterdam and Auckland to Venice and Vienna. Checkout the main Pecha Kucha Web site to find info on the Pecha Kucha night near you. If you search on YouTube you can find some example presentations, but none that I can find really do the method justice (if you know of a good quality video please let me know). This clip from Tokyo below pretty much shows how it went on the night I attended as well (in Japanese with some English on the slides).

Practical applications?
If nothing else, I think Pecha Kucha is good training and good practice. Everyone should try Pecha Kucha; it's a good exercise for getting your story down even if you do not use the method exactly for your live talk in your work. It does not matter whether or not you can implement the Pecha Kucha "20x20 6:40" method exactly in your own company or school, but the spirit behind it and the concept of "restrictions as liberators" can be applied to most any presentation situation.

The method makes going deep difficult. But if there is a good discussion after a Pecha Kucha type of presentation then it may work well even inside an organization. I can imagine having college students give this kind of presentation about their research followed by deeper questioning and probing by the instructor and class. Which would be more difficult for a student and a better indication of their knowledge: a 45 minute recycled and typical PowerPoint presentation, or a tight 6:40 presentation followed by 30 minutes of probing questions and discussion?

An example by Daniel Pink
If you want to see a good example of the Pecha Kucha method (sans speaker, just slides and narration) watch this nice piece below put together by Dan Pink on signs.

 

Pecha Kucha是2003年由两个侨民在东京发起的全球演示风潮。什么是Pecha Kucha呢?我们的朋友Daniel Pink在一篇以此为话题的奇特文章中如此总结Pecha Kucha的精髓:“Pecha Kucha——就是用20张幻灯片作完演示然后给我坐下”。Pecha Kucha演示的幻灯片设计和解说方法非常简单。你必须以20张幻灯片、每一张20秒的速度讲完你的故事。总共是6分零40秒钟。幻灯片是自动切换的,时间一到一切都结束。就是这样。坐下。这种简单而紧凑的限制是为了保证演示简短而精辟,在一晚上的时间内给更多人演示的机会。我去年五月在东京第一次参加了Pecha Kucha之夜,当时人群拥挤热闹得甚至快听不见演示人的声音。

Pechakucha_tokyo
东京的Pecha Kucha之夜

从阿姆斯特丹、奥克兰到威尼斯、维也纳,到处都有Pecha Kucha之夜在进行。到Pecha Kucha官方网站查看你身边的Pecha Kucha之夜的信息。如果你去搜索YouTube可以找到一些演示的例子,不过我找到的片断都没能很好的代表这种方式(如果你知道一段高质量的视频请告诉我)。下面这段来自东京的视频跟我参加的那场Pecha Kucha之夜很相似[日语演示,幻灯片上有些英文]。

实际应用?

别的不谈,我觉得Pecha Kucha是种不错的训练和实践。大家都该试试Pecha Kucha;即使你在实际工作的现场演示中不会用到这种方法,这对你的表述能力也是一种很好的练习。能否将Pecha Kucha的“20x20 6:40”模式准确的运用到公司或学校并不重要,重要的是它背后的精神以及“诱发性约束”的概念几乎可以运用到任何演示场合。

这种方法会使演示很难深入进行。但是如果Pecha Kucha式演示随后而来的是热烈讨论,那么它甚至也能在一个组织当中发挥作用。我可以想象出大学生用这种方式演示研究主题之后引起导师和同学们进一步疑问和探究的情景。45分钟循环使用的典型幻灯片演示与6分40秒紧凑的演示加上半小时的提问和讨论,哪一种对学生来说会更难理解,哪一种会更好的启发他们呢?

Daniel Pink的演示

如果你想一睹Pecha Kucha式演示的优秀范例[无演讲人,仅幻灯片和解说],看看下面由Dan Pink作的关于标志的演示吧。


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